Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Find competitor keywords with NEW Keyword Gap
      Moz Pro

      Find competitor keywords with NEW Keyword Gap

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How many pages for a new site for Google to sink it's teeth into

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many pages for a new site for Google to sink it's teeth into

    Intermediate & Advanced SEO
    page authority on-page seo internal linking site structure content development
    6
    8
    179
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BobGW
      BobGW last edited by BobGW

      Hello,

      I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:

      3 10X articles
      17 cornerstones

      so far.

      Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.

      Thank you,

      Bob

      Aylinjerjeez xoximog80 2 Replies Last reply Reply Quote 0
      • generlinkcanada
        generlinkcanada last edited by

        @BobGW said in How many pages for a new site for Google to sink it's teeth into:

        Hello,
        I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
        3 10X articles
        17 cornerstones
        so far.
        Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.
        Thank you,

        You’re in a great position to launch with the 20 articles you have, especially with 3 10X articles and 17 cornerstone pieces. Quality matters more than quantity, and your focus on strong internal linking and content depth is key. While competitors may have thousands of articles, your strategy should be to launch now and continue adding high-quality content consistently. Don’t wait for 40 or 60 articles—start now, monitor performance, and grow from there. Quality content combined with a consistent content plan will help you succeed over time. I fyou still confuse learn more

        1 Reply Last reply Reply Quote 0
        • BobGW
          BobGW last edited by

          Thank you for your replies. Is there anything else besides internal linking, 50 first links, and on-site SEO that I need to keep in mind that's out of the normal ballpark?

          Thank you.

          1 Reply Last reply Reply Quote 0
          • yenoh
            yenoh last edited by

            "I’d recommend focusing on building quality content first. For example, my soccer online games website, which started with just a few detailed articles on online soccer games, soon grew to include game reviews, player stats, and strategy guides. This variety attracted more traffic and helped us rank higher. It's not just about quantity, but relevance and regular updates. Once you have a solid base, gradually increase your content, just like we did, and consider adding backlinks to boost authority over time."

            1 Reply Last reply Reply Quote 0
            • yenoh
              yenoh last edited by

              @BobGW said in How many pages for a new site for Google to sink it's teeth into:

              Hello,
              I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
              3 10X articles
              17 cornerstones
              so far.
              Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.

              "I’d recommend focusing on building quality content first. For example, my soccer online games website, which started with just a few detailed articles on online soccer games, soon grew to include game reviews, player stats, and strategy guides. This variety attracted more traffic and helped us rank higher. It's not just about quantity, but relevance and regular updates. Once you have a solid base, gradually increase your content, just like we did, and consider adding backlinks to boost authority over time."

              1 Reply Last reply Reply Quote 0
              • synergy1243
                synergy1243 last edited by

                For a new website, it's ideal to have at least 10-20 well-optimized pages to help Google crawl and index effectively. Consistent content updates and quality pages improve visibility in search results over time.

                1 Reply Last reply Reply Quote 0
                • xoximog80
                  xoximog80 @BobGW last edited by

                  @BobGW

                  20 well-optimised articles with good internal linking and a mix of 10X and cornerstone content is a solid start! Quality trumps quantity, especially for a new site. If your articles are highly valuable and target relevant keywords, Google can begin indexing and ranking your site effectively.

                  I think you don’t need to wait for 40 or 60 articles. Focus on publishing consistently post-launch while promoting your existing content to build authority. Competitors may have more, but even a smaller site can compete with exceptional content and strong SEO practices.

                  1 Reply Last reply Reply Quote 0
                  • Aylinjerjeez
                    Aylinjerjeez @BobGW last edited by

                    @BobGW said in How many pages for a new site for Google to sink it's teeth into:

                    Hello,
                    I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
                    3 10X articles
                    17 cornerstones
                    so far.
                    Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.
                    Thank you,
                    Bob

                    Hi Bob,

                    20 articles with good internal linking is a solid start, especially with 10X and cornerstone content. You can launch now and continue adding more articles over time. Focus on quality and consistency, and you’ll build up traffic as you grow. Good luck!

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • getnoticedlocally

                      PA and DA for Homepage

                      page authority domain authority internal linking homepage

                      I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this? For example, some of our website homepages may have PA / DA scores such as the following: Website #1: PA37 DA25 (PA:DA = 1.48)
                      Website #2: PA31 DA21 (PA:DA = 1.47) However competitors often have figures like this: Website #3: PA40 DA21 (PA:DA 1.9)
                      Website #4: PA 25 DA 11 (PA:DA 2.27) I even saw one website with the following scores: Website #5: PA36 DA5 (PA:DA 7.2) How do you explain such a high Page Authority in relation to the domain authority for that site? When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas? Many thanks in advance for any help with this.

                      Link Building | | getnoticedlocally
                      0
                    • TAT100

                      Virtual URL Google not indexing?

                      canonical duplicate site structure url issue

                      Dear all, We have two URLs: The main URL which is crawled both by GSC and where Moz assigns our keywords is: https://andipaeditions.com/banksy/ The second one is called a virtual url by our developpers: https://andipaeditions.com/banksy/signedandunsignedprintsforsale/ This is currently not indexed by Google. We have been linking to the second URL and I am unable to see if this is passing juice/anything on to the main one /banksy/ Is it a canonical? The /banksy/ is the one that is being picked up in serps/by Moz and worry that the two similar URLs are splitting the signal. Should I redirect from the second to the first? Thank you

                      On-Page Optimization | | TAT100
                      0
                    • WebMarkets

                      Unsolved Is Moz Able to Track Internal Links Per Page?

                      internal linking

                      I am trying to track internal links and identify orphan pages. What is the best way to do this?

                      Moz Pro | | WebMarkets
                      0
                    • Ben-R

                      Best practices for publishing sponsored content

                      sponsored content content optimization on-page seo

                      Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
                      Thank you in advance.
                      Best,

                      On-Page Optimization | | Ben-R
                      0
                    • nb2e4fg

                      Best SEO Structure For E-Commerce With Products Using Multiple Categories

                      site structure seo

                      Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
                      Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
                      Brand by Collection: Woodsculp Pets, Woodsculp Safari
                      Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
                      All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
                      All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
                      All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
                      All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
                      All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
                      All Things Nature -> Woodsculp -> Woodsculp Elephants
                      All Things Nature -> Woodsculp -> Woodsculp Safari
                      All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
                      All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
                      All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
                      All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
                      All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
                      Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.

                      Content Development | | nb2e4fg
                      0
                    • CostumeD

                      On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile

                      We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2

                      Intermediate & Advanced SEO | | CostumeD
                      0
                    • Kadel

                      Pipe ("|") in my website's title is being replaced with ":" in Google results

                      Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
                      It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
                      (Screenshot: http://i.imgur.com/2f80EEY.gif)
                      When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
                      And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
                      (note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
                      but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
                      (Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
                      Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
                      Kadel

                      Intermediate & Advanced SEO | | Kadel
                      0
                    • fablau

                      Can too many "noindex" pages compared to "index" pages be a problem?

                      Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio

                      Intermediate & Advanced SEO | | fablau
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.