WATCH: Emily Weiss On Why Glossier Isn’t A Trend Brand
January 1 | 2 minute watch
Words by Ruby Devlin
Originally published on | July 24
In today’s episode, Kate is joined by Emily Weiss, founder of Glossier, to celebrate the launch of her cult-loved brand into Australia and Aotearoa (New Zealand), exclusively at MECCA.
After leaving a career in fashion to work full-time on her popular beauty blog, Into The Gloss, Emily saw a gap in the market for a brand that had a customer-focused, ‘Skin first, makeup second’ philosophy. It was that idea that led to the launch of Glossier in 2014 – which quickly became the NYC ‘It’ brand beauty lovers all over the world were desperate to get their hands on; 10 years (and a lot of pink) later, the brand has amassed a cult following thanks to iconic products such as Boy Brow, Balm Dotcom and Glossier You EDP.
On a visit to Australia to celebrate the launch, Emily joined us in our studio to give us the low-down on MECCA’s most requested brand ever.
Hit play to watch part of the conversation on the MECCA Memo, or head to your favourite podcast app (including Spotify or Apple Podcasts) to listen.
